The Tutor.com Blog

Tutor.com was happy to celebrate Teen Tech Week by hosting a webinar for youth and teen libraries called “DoSomething with Social Media.” We invited DoSomething‘s CTO George Weiner to speak about DoSomething’s  experiences reaching teens online and inspiring them to take off-line action.

George urged libraries to focus their efforts on finding the teen influences in their community and engaging them to help create the content and upkeep required for their social media efforts. He suggested that unless your library patrons say otherwise, to focus the bulk of the social media outreach to Facebook fan pages, MySpace and Twitter. He also offered suggestions on text messaging.

Some of the tools that George suggested that you can check out are Twitterfeed, ping.fm, Tweetdeck, Photosynth and Textmarks, for mobile campaigns.

Erica Manney, Marketing Manager at Tutor.com also shared some examples of libraries that have already implemented some great social media tools, and offered suggestions on how libraries can use these for their own outreach efforts.

Here’s the websites Erica shared:

Palm Beach County Library: great use of photos, interactive comments and sharing of the upcoming events
Rapid City Public Library: effective use of “chicklets,”  links to RSS feeds and a rotating banner
Indianapolis Marion County Public Library: the teen area looks different from the rest of the library website and includes cool features such as user-submitted books reviews and a glimpse of their Facebook page
Enoch Pratt Free Library features a great, frequently updated blog, upfront visuals, clearly defined sections, and polls that can help the library make future social media decisions
Worthington Libraries was featured because of their integration of podcasts and music, polls and their unique blogging voice
Arlington Libraries showcased a great use of YouTube, Facebook integration and engaging links to popular YA-author blogs

For more resources, you can visit Do Something’s page on Social Action Training or check out some of the great guides and suggestions on the YALSA website.

Missed the event? You can watch the recorded webinar. If you attended and have feedback, or just have more questions about how to use social media to connect with teens in your area, please leave a comment!

Chances are that you are reading this blog entry on a computer that uses a high speed “broadband” connection to the Internet.   Broadband connections make it so easy for us to stay connected with friends and family, read the latest news, follow our favorite sports teams, track our finances, build our skills, take classes, organize communities, and do much of our work right here online that it is pretty easy to take it for granted.   Many of us assume that most everyone in our country now has access to high speed Internet service the way that most of us have access to roads, water, and electricity.

Unfortunately, millions of Americans either have no broadband service where they live, or they cannot afford the access.   As a result, they (and their children) are at grave risk at being left behind in an increasingly digital world.  This problem is known as the digital divide.

What we collectively can and should do about the digital divide was the subject of an important event I attended this week, called the 2009 Minority Broadband Summit.

The best news about this event is that I was the least important person in the room.   When I arrived for the opening breakfast I sat down next to a very nice woman.  After a few minutes I realized that I was dining and chatting with the first female physician elected to the U.S. Congress – Assistant Majority Whip Donna Christensen.   I quickly sat up straight and reached for the proper fork.

Also at my table were John Marks (the mayor of Nashville), Dr. Lee Brown (the first black mayor of Houston), and Texas State Senator Rodney Ellis.   Other notable attendees included the Chairman of the Alliance for Digital Equality, Julius Hollis, Intel’s head of Public Strategic Initiatives, Rick Herrmann, Congresswoman Eddie Bernice Johnson, and the U.S. Department of Education’s Assistant Deputy Secretary for Innovation and Improvement, Jim Shelton.    There were many more luminaries and big brains that I don’t have space to list.  (The full list is here for those who may be curious.)   The event was moderated wonderfully by CNN Contributor Roland Martin, who clearly cares deeply about kids reaching their potential.

For the next four hours we collectively discussed what we can and should do about the digital divide.  What should the government do to facilitate broadband connections for those who want them but can’t get them (due to lack of availability) or can’t afford them?   What should schools and libraries do to help?   How can private companies play a role?   Should we focus on wiring up every home across the country or are broadband wireless services such as Wi-Max ready for prime time?

Another interesting question we explored was what to do about the segment of the population that barely knows what the Internet is and doesn’t realize how it can help them?   Professor Soto from Northwestern University told a story about how she was talking with a taco vendor in Chicago about the Internet and the vendor said why should she bother with the Internet since it wasn’t needed to make tacos?   How can we collectively demonstrate to her what the Internet can do for her and her family?

Rick Hermann from Intel asked us to imagine a world in which every kid has the ability to connect instantly to a math tutor for help with homework, through the Internet.   Rick mentioned that Intel is doing this right now for its entire employee base – as a free employee benefit — and suggested that the federal government give all private companies a tax incentive to follow Intel’s lead.   Similarly, Jim Shelton from the U.S. Department of Education talked about the power of using the Internet to connect students to experts around the country.   Why should a student in rural Georgia be limited to the one physics teacher within 50 miles of her school when the Internet can allow her to connect to the very best and brightest physics teachers across the country?

We also heard from NPR analyst and former Baltimore Chief Technology Officer Mario Armstrong about how kids are using video games to learn science and math and how crucially important it is for our country’s future that we retake our previous lead in science, math, engineering and technology (STEM) education.   (You don’t want to know where the U.S. is currently ranked in the top twenty countries worldwide.)

All in all, it was an excellent event, and I am looking forward to working with several of the folks who attended.   Tutor.com is already powering the wonderful Intel program and is excited to be working with the Alliance for Digital Equality to help the kids of Clayton County, Georgia.

Tutor.com, the world’s largest online tutoring and homework help service, works with numerous school districts and non-profit organizations to bring online homework help and tutoring to underserved communities across the country.  For further information, feel free to contact Bart Epstein, Senior Vice President of Tutor.com, at bepstein@tutor.com.

Sarah Cofer, Lead Librarian, Northwest Library, Worthington Libraries, OH, offers Live Homework Help® as just one aspect of a great variety of successful youth programs and activities. But it’s her blog that’s “world famous!” If you’ve considered blogging, or want to improve your blog, check out her insights in this interview.

Tutor.com: Your teen website is stacked with information, links, stories, contests. What am I leaving out?
Sara Cofer: We also have the Quick Poll where we ask the teens different types of questions. We added some new features to our blog including a Goodreads widget and a Finetune widget.

Tutor.com: How many people does it take to maintain all of that content?
SC: As far as content, there are three teen librarians (including myself, Ann Pechacek and Mandy Simon) that create the blog posts. Our webmaster also helps by uploading photos, posters, changing the quick polls, adding features and fixing our posts when we run into a problem.

Sarah Cofer, Ann Pechacek and Mandy Simon with author John Green

Tutor.com: Do you have any teens helping to maintain it, or submitting content?
SC: We did have teens help us design the look of the blog, but we do not have any teens who deliberately maintain or submit content to the blog. We do have teens that consistently publish their comments. In the future, I would love to have teens help submit content to it. We discussed this when we first launched the blog, but decided to wait and see how many comments we received and from whom. I think this is certainly something to explore.

Tutor.com: Have you identified any benefits from having a blog, in order to justify the effort?
SC: Our blog is usually the 2nd or 3rd most viewed section of our entire library website. That’s pretty rewarding! The teens know to look at the blog for upcoming events and to look at the photos of events after they take place. I had one high school guy who comes to the library frequently, but never asked for help or approached the staff. One day he stopped me and asked me when I was going to put the pictures from the recent Game Tournament on the blog. I was floored because he was not someone I would have thought even knew we had a teen blog, let alone read it.

Tutor.com: Can you tell us about one particular instance when having any particular teen-focused content on your site paid back big dividends?
SC: I don’t know if there has been one big payoff. I think there have been lots of little payoffs that together make our blog a success. Voting for the chairs for our new teen area is helpful in creating excitement and ownership of our physical space. When we had Sharon Draper come for a visit, several of the teens discussed which books of hers they have read and their favorites. Sharon Draper’s visit was the event that brought the most teen comments to our blog. We launched our blog at the same time we launched a new after-hours program series called TGIF. We advertised our programs in house like we usually do, but we also advertised them on the blog. We had record numbers to our TGIF programs.

Tutor.com: What is your number one most successful motivator for getting teens to visit your website?
SC: When we launched the blog we created hot pink post-it notes that listed the URL for our blog. We put them everywhere: on books, on walls, at schools etc. We put one on each of the Summer Reading Program reading record and allowed the teens to earn points for their Summer Reading Program by visiting the blog!

Our numbers really spiked during the summer. This past fall we had an online game we called BlogQuest where questions were posted every week for ten weeks. After the ten weeks, teens could submit their answers to win an MP3 player. We didn’t get very many entries and in hindsight we feel the questions should have been listed all together and then given them a few weeks to find the answers. I think that would have gotten more response.

Saran and Ann with some of the former teen volunteers who now run the gaming events.

Sarah’s Side Notes: When we launched the blog in June of 2006, we had 718 visits. By December 2006, our visits were at 7,597. A year later in June of 2007 we had 16,278. I am sure being library of the year didn’t hurt our numbers, but before we were announced library of the year our numbers were still pretty good. A visit is defined as “All the activity of one visitor to a Web site.” So they could click on multiple sections of our blog, but it is still counted as one visit. These are not necessarily unique visitors. If the visitor continues to browse our site after they reach the idle-time limit (30 minutes) a new visit is counted.

Are you considering a blog for your library? If you are already a blogging pro, tell us about your experience.

It’s Teen Read Week!  The team at Tutor.com reveals what books we loved, way back when.  It would have made for some very interesting book club conversations if we all met as teenagers! (For a peek at some of  us during our teenage years, check out our Management section.)

Grapes of Wrath by John Steinbeck, A Separate Peace by John Knowles, The Waves by Virginia Woolf

-          Jen, Marketing

Shakespeare: Hamlet and Macbeth

-          Adam, Marketing

Siddhartha by Herman Hesse, Jonathan Livingston Seagull by Richard Bach, Tolkien’s Lord of the Rings series, World Book Encyclopedia

-          George, CEO

A Ring of Endless Light by Madeline L’Engle,  Robert Heinlein’s  Stranger in a Strange Land, Anne of Green Gables, by L.M. Montgomery, Gone with the Wind by Margaret Mitchell and Le Petit Prince by Antoine de Saint Exupery

-          Julie, Client Services

I couldn’t resist the Sweet Valley High series by Francine Pascal, Anne of Green Gables by Lucy M. Montgomery and the Nancy Drew series! And, I was addicted to John Grisham (A Time to Kill, The Pelican Brief, The Firm.)

-          Jill, Marketing

The Catcher in the Rye by J.D. Salinger, Lord of the Flies by William Golding, I, Robot by Isaac Asimov, War of the Worlds by H.G. Wells, Ray Bradbury’s The Martian Chronicles, Slaughterhouse-Five by Kurt Vonnegut, Childhood’s End by Arthur C. Clarke, Dune by Frank Herbert, Stephen King’s The Stand, Watership Down by  Richard Adams, The Once & Future King by T.H. White, King Arthur and His Knights by Sir James Knowles, and a compilation called Man’s Greatest Adventure which was a compilation of all of the Apollo moon missions, told by the NASA administrators and astronauts themselves, with these amazing photographs. I still have it, actually.

-           Duane, Creative Services

The Count of Monte Cristo by Alexandre Dumas

-          Krissie, Sales

Plays by Federico Garcia Lorca (Bodas de Sangre, Yerma, La Casa de Bernarda Alba,) In the Time of the Butterflies by Julia Alvarez, To Kill A Mockingbird by Harper Lee

-          Avy,  Provider Management

I loved the Sweet Valley High series/Babysitter Club series – yes even as a teenager.  They were terrific.  I loved them.  I don’t care that I should have grown out of them by then. I loved those Chicken Soup books.  I was obsessed.  I thought they were so witty.  Now, not so much. School books I liked – I liked Tess of the d’Urbervilles.  I don’t remember why.  But I remember loving it.  Everyone else hated it, and I remember agreeing with the teacher that this book was soooo cool – which made me not cool.  I think I am going to have to read it over to try and remember why I loved it… And Bridget Jones’ Diary had just come out and we had a teacher/student book club.  It was a blast.  Loved Bridget.  Still love Bridget.  It was a great one.  And a very controversial book club talk.

-          Carolann, Creative Services

What were your favorite books to read as a teen? Would you still consider them a favorite?

Photo Credit: Oprah.com

Yesterday was a frigid day by Northern California standards; 52 degrees, cloudy, brisk wind…a balmy day for those who live in the Midwest but COLD for those of us who are proud to be labeled Northern California weather wimps. It was a perfect day to sit in front of the fire in my family room with my laptop in my lap and work, although an unusual apathy and lack of motivation seemed to dominate my thoughts. What I really desired was to crawl back under the covers of my very comfy bed on a chilly Northern California day.

Our family room where our woodstove resides also hosts our family TV set. By 4 p.m., I succumbed to my lack of motivation and turned on the TV to watch the day’s Oprah show. The theme for her show was “Don’t Stop Believing” and showcased stories of people rising above the odds and thriving.

One story was about Khadijah, a young woman from Los Angeles who lived in homeless shelters and on the street most of her life. At an early age (she said in the second grade), she recognized that the only way she was going to rise above her environment was through education. Her mother supported this path and Khadijah worked hard and excelled at school even though she was attending a new school almost every year. But there was though one place she had as a constant throughout this time of constant change, the Los Angeles Public Library. Khadijah spent “day after day at the public library”. In her interview Khadijah said “It changed my life. The library gave me some control over some aspect of my life. Even though I couldn’t really control where I would live or anything, I could control how much I wanted to learn.” Khadijah went on to earning a full-ride scholarship to Harvard University and her story, her humility, her determination is an inspiration to all who listen to it.

In these uncertain times for public libraries, it is stories like this that put a personal face on the impact libraries have on our society. For me, Khadijah lifted my apathy of yesterday and reminded me of the influence Tutor.com has on those students who use our service through their public library. No hiding under the covers today for me – more libraries to call and introduce to our service so that more kids can get individualized academic help through their safe haven, their public library.

If you need some motivation today, check out Khadijah’s story at Oprah.com.

Sandi White is VP of Sales and Marketing at Tutor.com. She lives in Northern California

photo credit: powerbooktrance

Did you know that some online library programs, such as Live Homework Help®, can be accessed wirelessly even at places like your local internet coffee shop? Students can relax, have a cup of chai and get some homework help! Or, maybe your library is wireless. These tips can help your patrons take advantage of free access.

Macs – Most Macs will sense the hot spot and ask you if you’d like to connect.

1. Otherwise, start the program “Airport Utility” in the Utilities folder (in the Applications folder)
2. Use the Network drop-down menu to choose the network you want to connect to.

or

click on the Airpot icon at the top right of the screen and choose the network from the drop down menu.

Windows – Most versions of Windows handle wireless connections without special software.

1. In the lower right-hand corner of your screen, click the Wireless Connection icon and a wireless network management screen will open.
2. Click on the network with the strongest signal and then click Connect
3. If you are asked for a password, but you believe you have free access, ask someone who works there for the password.

Other Tips -  Be extra sensitive to the content you share in a public hot spot –  this is not a secure network.

Turn your computer’s volume down, or mute it, prior to logging on to avoid disturbing other patrons.

If you are a student connecting to an online tutor, let them know you are connecting wirelessly so they understand why you disappeared, if the connection drops suddenly.

Wi-Fi Planet is a good resource for more in-depth wireless information or use the hotspot locator to find a hotspot in your region

You know that old adage “You can’t get something for nothing”? It doesn’t apply at your local library—a place where the world (neatly categorized by Dewey’s decimals) is yours for the taking. If you’re not one of the over 200 million Americans who has a library card, this is the month to get one—September is officially Library Card Sign-up Month. Getting a card will get you borrowing privileges on the spot, and in most cases, it’s a card that never expires.

No other card, except maybe your driver’s license, can show you foreign lands, inspire you to dream and let’s not forget those Guinness Book of World’s Records books to marvel at during your downtime. Whether you’re researching a paper, updating your Facebook page, renting a CD/DVD, flipping through a Sports Illustrated or just looking for a place to get some quiet study time, the library is the place where you can do it all.

Earlier this year, Alabama public libraries participated in our “Wii Love Alabama” raffle.  Staff members told us which features in our Learning Suite would benefit their patrons the most, and we picked one submission at random to decide who would win a brand-new Nintendo Wii.  We got entries from across the state, but the Jacksonville Public Library went home with the console.  Congratulations, guys!

JPL staffers were particularly impressed by our Career Center, where library patrons can get job search tips, download resume and cover letter templates, and even proofread their resumes with a live English tutor.  Here are a few of their responses:

• “Many patrons in our area are desperately trying to locate a job and are in our library day after day looking for ways to support their families in these economically stressed times.”
• “I think the aspect of the new Tutor.com Learning Suite that has the most value for my patrons is Proof Point, because everyone can use another ‘brain’ to test the logic of what they have written, not to mention catch sentence structure, grammar, punctuation, and spelling errors.”
• “This is a fantastic tool to have because they are talking to a ‘real-live’ person that can help them the same day and have their resumes done sooner.”
• “I was an English major and I still feel like writing a cover letter is one of the most daunting tasks in communicating with potential employers, so I know that help in that area can really benefit those who are even less confident in their writing skills.”

We’re happy to help, and even happier that JPL is already getting some use out of its new Wii.  Library staffers hosted a teen gaming night at a local church last month, and one staffer told us “It was heartwarming to see kids who did not know each other become friends during the competition.”

A few weeks later, JPL had a Wii Bowling night for patrons 50 and over—and judging from the photos they sent us, the seniors had a great time.  Another bowling event is scheduled for tonight, so be sure to stop by if you’re in the area.  Happy bowling!

Every time we launch a new product or make a change, we get a little excited. But today is a big one! For almost a decade, we’ve been offering one-to-one online tutoring and homework help, but today, we’re announcing the launch of something that will reach even more people in your community to get them the help they need, on demand.

How do you launch a series of products that will help K-12 and college students, adults searching for new jobs, or returning to school, studying for citizenship tests or getting their GEDs? You listen.

We received feedback from millions of students in their post-session comments, and had countless conversations with our clients, librarians, governors, job seekers and our Advisory Council. Then we took all of that information and went to the drawing board. We already have thousands of qualified tutors and lots of happy students. How do we take all of what we learned, and do even more?

After a lot of hard work, revisions, changes and some exhausted developers–we’re proud to unveil our new Tutor.com Learning Suite.  Of course, our award-winning Live Homework Help® is included, for one-to-one, on demand online help, but now students can use our ProofPoint™ Real Time Writing Center, and the SkillsCenter™ Resource Library for thousands of vetted resources that are available 24/7.

We hope you check out more about the Suite, or visit us at ALA (Booth #1848) for a demo–but we wanted to make sure we took the time to say “Thank you.” Without your feedback, and being so open and in-touch with what your community needs, we couldn’t have created the services that we’re so proud to offer.

Jennifer Hinton, one of our amazing client services representatives, is excited to help the Dallas Public Library launch their new Teen Centers on 6/16 at the Dallas West LibraryThe new Teen Centers are made possible through a $500,000 grant from the AT&T Foundation.   The grant funds laptops, materials, digital cameras, workshops and programs all for teens.  Each Teen Center also features Tutor.com’s Live Homework Help® service to help kids connect to a tutor whenever they get stuck.  Jen will take some pictures at the event and we’ll post them next week.

 The AT&T Foundation Grant is part of AT&T Aspire, a $100 million initiative to address high school success and college and workforce readiness.   We love to see this good news in a year that has been tough on library budgets.  Many of our customers work with private partners to fund Tutor.com programs such as HomeworkHelp NJ which is funded through PSEG.

But you don’t need a large corporate partner to  create a successful teen center.  At the Central Rappahonnack Regional Library, Caroline Parr, the coordinator of youth services shared how the library created “Our Space”  for 6^th-8^th graders with a grant from a local philanthropist.  The library bought 11 wireless laptops and a charging station and created a space kids wanted to be in after school.   She shared this quote from a teenage girl “It’s a place to hang out and be safe.”  

Look for Dallas pictures next week!

by jojomelons

Last week Tutor.com sent a newsletter to students who use our consumer service and the most popular article was “Beyond Babysitting: Job Opportunties for Teens”. In fact, it was our most popular newsletter item ever. So I decided to do some Google searching to find out how hot an issue summer jobs for teens is right now. My search found over 1,000 recent articles about this very topic. While most of us are focused on the terrible economy and how it’s affecting adults, it’s easy to forget that thousands of teens are also job searching.

Back in the summer of 2000, 45% of teens held jobs according to the U.S. Bureau of Labor Statistics. Last summer only 32.7% were collecting a summer paycheck and it seems that number will decrease this year. Teens are facing competition from older, better educated adults who are applying to the retail, fast food, amusement park, lifeguard jobs that are usually staffed almost completely by teens.

If your library is looking to help out teens in your community with their summer job search, here’s resources recommended by the experts who are making the rounds in local and national news.

SnagAJob.com – Listings of hourly part-time jobs, advice on how to land a job and a wage calculator.

Teens4Hire.org – Job listings, articles and information about work permits and labor laws specifically for teens. Jobing.com – Search by zip code to find job listings in the community, but not specifically focused on teens.

Teen Job Scene – Find a job by category or location and take a look at the articles and resume and cover letter templates just for teens.

Quintessential Careers – Comprehensive resource with articles, tips and links to teen-focused job sites.

Disadvantaged teens may also find help at a local One-Stop Career Center. The American Recovery and Reinvestment Act (ARRA) has allotted a whopping $1.2 billion to help 14-24 year olds find and even fund summer jobs.

Last Friday I had the privilege of participating on a panel on the topic of Selling Yourself: Marketing Online Resources at the Connecticut Library Association’s annual meeting in New Haven. I presented along with two dynamic women in Connecticut’s library world, Mary Hogan, director of the Cora J. Belden Library and Maria Miranda of Miranda Creative.

Upon being invited to this panel I started thinking about the keys to a successful Tutor.com Live Homework Help program. When libraries sign up for our service, we provide them with the Tutor.com Getting Started Guide, a checklist for a successful program. Although geared toward launching Tutor.com in the library, these Six Steps can be applied to any online resource.

Step One: Assign a Program Manager
Having a staff member who is passionate about the service manage the resource ensures that someone has ownership and that information is being shared amongst staff. At Tutor.com we call these champions our Raving Fans!

• Acts a liaison to staff and library branches
• Monitors the success of the service
• Champions the service
• Point of contact for the vendor
• Coordinates staff trainings

Step Two: Engage ALL Library Staff
Staff cannot promote or recommend a resource they are not familiar with or don’t understand. Empower staff so everyone in the library can refer patrons to your online resources.

• Make training a priority for everyone that interacts with the public
• Let all staff know about the service in an email or staff newsletter

Step Three: Easy Access for Your Patrons
This is the step that can make or break the success of your online resources. If patrons cannot find it they won’t use it! A New Jersey library director recently told me that her goal is to have patrons thinking about using the library from home. To her, redesigning her small library’s website was a top priority to increase traffic and usage of the library’s online resources.

• Advertise prominently on your library website
• Online resources should be featured prominently on the library homepage
• Spread the links around on your research and reference pages, teen and children’s pages, everywhere patrons might go to look for these resources
• Add links and icons to your library computer desktops

Step Four: Announce and Celebrate
In addition to your well orchestrated press campaign, celebrate with a fun launch event. Invite local dignitaries, the mayor and town council members, school administrators, teachers, and of course invite the local press to cover the event!

• Send a Press Release to local newspapers and magazines
• Put an ad in the paper
• Include an article in the library newsletter
• Contact local TV and radio stations
• Have a party!

Step Five: Effective Outreach
Roll up your sleeves and step out into the community to spread the word about your online resources. Talk to local businesses, attend local community meetings, meet with teachers and school administrators, go to local events with information about your valuable resources! Most importantly, get savvy about cyber outreach and reach your patrons where they are…online.

• Community Outreach to local businesses and civic organizations
• School Outreach to teachers, principals, media specialists, PTAs/PTOs
• Cyber Outreach using social media such as Twitter and Facebook

Step Six: Sustain Your Success
Once you have launched and promoted your online resources, you need to be thinking about your next steps. Tie information about your online resources into promotions you do throughout the year – Summer Reading, Anime Club, Story Time, Quilting Club, Book Club, National Poetry Month, Math Awareness Month. No matter what the program or event, you should always mention your online resources.

• Promote throughout the year
• Share success with library staff
• Continue efforts to garner publicity
• Use reports and statistics, as well as patron feedback, to gain support from local officials and potential financial supporters

Go the Extra Step: Be Creative and Innovative
Get your creative juices flowing, and find different ways to reach your patrons with everything from displays in the library. banners over the local highway, fun promotional items, and more.

• Create a project to decorate the computer areas, library entrance, and bulletin boards with fun facts and information about your online resources
• Design an online survey asking patrons for feedback about the library website and online resources
• Dedicate one or more library computers for use with your online resources

All of these steps will help to generate buzz and getpeople in your community talking about the great resources they have available through your library website. Word of mouth is the rain and nutrients that will grow usage of your online resources.