The Retention Elixir

Retention is a challenge.  Colleges and universities across the country face incredible challenges to keep students enrolled in school and on track to earning a degree.  While more than 70% of Americans matriculate at a 4-year institution, less than 2/3 will graduate within 6 years.  In 2013 alone, 1.1 million students will drop out of school (Source: Organization for Economic Co-Operation and Development).  Historically, institutions mitigated high drop-out rates with ever-accelerating enrollment increases.  However, as the New York Times recently reported, college enrollment fell by 2% in 2012-13.

More than ever, institutions are facing a new reality: increased pressure to graduate students due to funding stipulations and an influx of students who are not necessarily prepared for college-level work (Source: The Condition of College & Career Readiness, ACT 2012).  Add to this scenario, a minority-majority of post-traditional, adult learners who are seeking certificates and degrees, and institutions are scrambling to support a new kind of student.

Despite these challenges, there is a growing emphasis on the use of data to identify students who need help and personalized study tools to remediate.

To learn more about the challenge of retention and how technology and personalization can mitigate the issue, check out our infographic “The Retention Elixir” below!



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