Library Wins Grant to Promote Tutor.com
Exciting news! Our friends at the Monterey County Free Libraries in California have just recently procured a $5,000 grant specifically for the promotion of Tutor.com to their community! Through successful grant application, the Library was able to convince local organization, The William McCaskey Chapman & Adaline Dinsmore Chapman Foundation, of the value of Tutor.com services for both students and parents alike in Monterey County. The Chapman Foundation’s mission is to champion programs dedicated to helping Monterey students prepare and succeed in college and this year, they found the libraries’ Tutor.com services important to support.
The Promotional Strategy
Putting the promotional strategy into action is only just getting underway for the library. The first wave is expected to hit shortly after the New Year. So far, the library has established a teen council to help advise the library staff on what might appeal most to teenage students in seeking out Tutor.com Live Homework Help services.
One promotional project they are planning is the creation of Tutor.com advertisement videos. They hope to make two videos – one in which the teen group involved in the creative process. In the past, other libraries have created Tutor.com videos (check out our YouTube channel). We can’t wait to see what the teens and librarians at Monterey County Free Libraries are able to put together!
Other suggestions from the youth advisory committee include making t-shirts or hoodies, doing a “refer-a-friend” contest, and designing their own posters. Their grant comes at the perfect time as our new mobile app, Tutor.com To Go, which is targeted for teenage audiences, has just been released this past week. They will likely be our first library to incorporate Tutor.com To Go into a cinematic promotional campaign.
We Want Your Ideas!
We encourage all our libraries clients to talk to with their own local businesses and foundations. Let them know about the value of Tutor.com not just for the library, but for the community overall. We also want to hear ways your library is trying to get the word out about Tutor.com!